I started this company with three kinds of women in mind.Women who already know
a lot about skin care products - but have longed for a simpler daily regimen
without compromising quality or results. Women who have been overwhelmed and
confused by the amount of complex products, philosophies, and promises made.
And women who know what they need and like to use at home, but want a pared
down line of products to travel with whether for business, pleasure, or just to
For some time I've had the crazy notion that with so many things in life being
complex and challenging and our days seeming fuller yet still somehow
shorter.some things we need and want could be simpler. Less actually can be
more. And we shouldn't have to sacrifice quality for simplicity.